I went along to the first of the SCBWI Professional Series events in London last night and heard commissioning editors Peter Marley and Ali Dougal talk about what Egmont UK is looking for in a manuscript.
Egmont publish Lemony Snicket and Mr Gum but is publishing more teenage fiction now, picking up on the paranormal trend with The Dark Divine by Bree Despain. The vampire trend is beginning to fall off, according to Ali, but paranormal is still going strong with angels and werewolves taking up the slack. Michael Morpurgo’s brilliant War Horse is on Egmont’s list and the film, directed by Stephen Spielberg, is out soon.
With a picture book, Peter Marley is looking for ‘iconic’, memorable characters that are full of personality. He likes funny or quirky characters. Writing must be concise – around 800 words – and age appropriate. There should be a good story arc and a strong ending.
Ali Dougal deals with young fiction (age 5+) through to YA and crossover. She’s is looking for a clear ‘hook’. By which she means a plot you can hold in the palm of your hand, a high concept. She has to champion a book to her sales and marketing team at the acquisition meeting, so it needs to be an easily understood, marketable concept. One submission that stood out recently, she said, was a book called Au Revoir, Crazy European Chick (brilliant title), a YA action thriller that was fast paced and fun. It was ‘Ferris Bueller’s Day Off meets Kill Bill‘. This hook helped her pitch it to the acquisition team. It’s due out later this year.
To make Ali sit up and take notice, it needs one or more of the following: A stunning voice, mass market appeal, a character she loves or something genuinely funny. It can be commercial or have prize-winning potential. If it has both, all the better. International appeal (they have offices in the US and Australia) or film potential also hits the right buttons. Basically, she has to absolutely love it and it has to have the potential to ‘sell by the truckload.’ Publishing is a business, after all.
Ali mentioned a couple of other memorable submissions, also out later this year. The Shadowing, a horror series for boys aged 10+, which had a clear series arc, was commercial and the writing was great. And Dear Dylan, a coming of age story written in email form which dealt with issues but was also fun and had a very real voice.
Egmont is the biggest children’s publisher in the UK and one of the only ones that still accept unsolicited manuscripts. A junior staff member will read them first and pass those they like to an editor. But Ali warned that they receive 180 unsolicited submissions in a two week period so it does take time. If you have an agent, of course, it will go straight to an editor. But all submissions are read. Send your manuscripts to: email@example.com
Thanks to SCBWI for hosting a great event.